Company nameĪdding your company/organization name helps people understand who you are and strengthen your brand awareness. You can even make it fun! Adding your position helps to reinforce your authority on the subject matter, and gives context to the email and you as the sender. This could include your job title, team, department or, if you don’t have an official title, a good description of what you do or your affiliation with the business. Whether you’re signing off as a team or individual, it’s important to let your subscribers know who’s emailing them. You’ll want to include these important elements in your HTML email signature, no matter what! 1. Essential components of an email signature Depending on the nature of your business and your relationship with your subscribers, there are various elements you can and should include. You can instantly verify your credibility with the addition of award/certification badgesĮmail signatures are sometimes referred to as email footers, and they can include a lot more than just your name. They encourage response and increase engagement
Clean email signatues professional#
You can include hyperlinks to other marketing channels such as your website, social media, professional network and more
They enable you to supply additional contact informationĮmail signatures are an easy way to brand every message
They help to cement your brand identity, make it more recognizable, and build trust by confirming that you are who you say you are. That doesn’t mean subscribers will only remember your name! But it does support the fact that business email signatures leave a lasting impression. Your email signature is always the last thing that people will read or learn.
In email marketing, you can think about this in relation to the order that information is presented in your campaigns. Ever heard of the recency effect? In psychology, it refers to the tendency to better remember the information that was most recently presented to us.
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